Ironically, I believe the stress created by the pandemic was a huge contributor to the awareness of all the benefits of a professional scalp massage. Okonkwo recommends seeing a professional every two weeks and doing DIY scalp treatments in between sessions for optimal results. All of the treatments take approximately 90 minutes, with a tingling sensation validating the process is working.
Her scalp treatments include various combinations of a soothing scalp massage with organic peppermint, a deep cleanse, an exfoliation and a conditioning session with exclusive therapeutics, and, sometimes, a warm mist therapy.
She prefers to see what her client needs and then makes solutions available to them. While there are many scalp care opportunities for marketers to come up with products, selling products is not one of Okonkwo’s goals. According to Okonkwo, people often just accept these problems and use topicals habitually, even though the issues can be minimized, though not always reversed, with scalp treatments alone. Okonkwo says that the three most common issues her scalp therapists observe are clients’ itchy scalps, hair loss and/or dandruff. Report: Scalp Care and the Dermocosmetics Boom
#WHO OWNS BOOM COSMETICS SKIN#
Going to Pure Skin and Scalp Wellness Studio for a scalp treatment is not only about making the hair look better, but creating a healthier scalp. Juliet Okonkwo, founder and owner of Pure Skin and Scalp Wellness Studio in Culver City, California, spoke with Global Cosmetic Industry about the numerous benefits of scalp massages that consumers are seeking today.
Now, the skinification of hair care is connecting the dots between the health of the scalp and hair wellness. Not too long ago, consumers didn’t make the connection between great skin and lifestyle factors such as diet and vitamin and probiotic usage. The last time you had a bad hair day, had you thought of the state of your scalp? You should.
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